OUR CONTRIBUTION TO THE MOST IMPORTANT CAUSE!
Since October 13, 2020, BF has been proud to contribute to perhaps the most important cause for which we are all called to act: protecting our planet to avoid the next mass extinction of living things, including the human race.
We will donate 1 euro for every purchase made on the bfmountainshop.com website to one of the most important and historic non-profit organizations for environmental protection: 1% for the Planet
In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.
Soon after founding 1% for the Planet, they received widespread global attention. The idea was simple: since companies profit from the resources they take from the earth, they should protect those resources. Understanding their responsibility, brands like Brushfire Records, Klean Kanteen, New Belgium Brewing, Honest Tea, Caudalie, and many others followed suit and joined the movement.
The core idea is to connect movement members with high-impact nonprofit partners that align with their values and add to their brand story. In doing so, we take the time to understand what's truly important to our members. Through our partnership consulting process, we learned that the member, Klean Kanteen, cares deeply about a myriad of causes, including connecting young people to the wonders and science of our world through environmental education. Since 2008, Klean Kanteen's support of NatureBridge has been one of our longest-standing partnerships.
Since its founding, the organization has certified more than $250 million in support of approved environmental nonprofits.
Their website is https://www.onepercentfortheplanet.org/
